How fmcg players are managing the triangle of inflation, pricing and elasticity

By Warren Ackerman and head of European consumer staples research at Barclays2021-11-19T15:41:00

With both Eurozone and UK inflation reaching more than 4% in October, the cost squeeze is really starting to bite, says Warren Ackerman, head of European consumer staples research at Barclays

How fmcg players are managing the triangle of inflation, pricing and elasticity

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