‘Our Brand. Lower Prices’ is the slogan for a pair of new Morrisons ads. Not staggeringly original or interesting, but shoppers never dislike a price message.

And it feels like ‘not staggeringly original or interesting’ may have been the brief for the ads. A mum and a dad respectively recite a shopping list, before we hear about Morrisons’ daily deliveries of ‘over 15 million items to our stores’ – that’s the availability box ticked!

Generic George Ezra soundtracks the shop, before we’re back home. It pays off well for ad dad, whose wife leans in for a sexy smooch, while in the other one ‘mum’ has to be content washing the dog with her family.

It’s forgettable – but it’s obviously super-cheap. Thrifty shoppers should feel reassured.

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