Müller has sent its top ambassadoll Nicole Scherzinger to the ‘secret Alpine village’ it says inspired its new Quark Yogurt (though as the ad reveals, the protein craze is a key inspiration too).

Said village seems to be populated by dirndl-clad supermodels. Two help Nicole explain the concept: one holds a bucket of quark, another one of yoghurt. Quark Yogurt, you see, is made from a mixture of quark and yoghurt.

The tasty-looking result is so thick Nicole is unable to charmingly accidentally get some on her nose, even when an interrupting cow startlingly tells her how ‘moo-llerlicious’ it is.

It’s silly and fun - and the evergreen Scherzinger holds it all together with her usual blend of enthusiasm, irony and star power.

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