Game on: why fmcg is making a serious play for gaming and esports

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Gaming is a huge market, so it’s no surprise fmcg brands want their slice of the action. And it’s not just energy drinks and snacks brands anymore either. In this primer, we look at what makes gaming so appealing to grocery right now and what the key opportunities are. Plus, we share insights from our exclusive shopper survey on what UK gamers want from food and drink brands

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