McVities Jaffa Cakes Cola Bottle Flavour

Source: McVitie’s

Jaffa Cakes has ventured away from fruit for the first time in its history

Champion: McVitie’s Jaffa Cakes Cola Bottle Flavour

McVitie’s has played around with the flavour of Jaffa Cakes’ traditional orange jelly centre for a while now, with its ‘Jaffa Cakes Flavours’ adding £19.7m in sales to the brand since 2021. But with the launch of its Cola Bottle SKU, the brand owner has ventured away from fruit for the first time in its history in an effort to disrupt shopper expectations and appeal to younger shoppers who actively seek out unique flavours.

Cakes biscuits NPPA 20241108141751ZJW_1625

The McVitie’s team collected an award from Jamie Laing and Adam Leyland

The result was a “moreish” product with a “lingering and pleasant” aftertaste, said our judges, who loved the brand’s choice to venture into new territory with a nostalgic flavour profile that’ll undoubtedly catch attention.

Gold:

  • McVitie’s Jaffa Cakes Cola Bottle Flavour
  • Jade & Joy Marshmallow Biscuit Vegan Collagen Protein Bar
  • The Bakehouse - Jaffa Cookies

Silver:

  • English Cheesecake Company Creamy Cold Set Vanilla Cheesecake Slices
  • Trek Power Biscoff
  • McVitie’s Signature Caramel Chocolate Rounds

Bronze:

  • McVitie’s Gold Digestives
  • Bio&Me Toffee Apple Flapjack Oat Bar

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking