While the free from sector continues to flourish, plant-based suppliers have faced challenges in an environment where their consumer audience, including flexitarians, are watching their wallets. This, coupled with scrutiny of UPFs and concern over the ingredients in some plant-based foods, has led to sales taking a tumble.
However, by adopting a cleaner slate with natural ingredients, the plant-based sector is fighting back and there is optimism that 2025 will see a much more positive outcome.
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