Long reads – Page 289
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Analysis & FeaturesPot Noodle - Peel the Top off a Hottie
At least this online ad wasn’t banned by the ASA. It was deemed merely ‘puerile’
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Analysis & FeaturesCarte Noire - Fire and Ice
This CGI-heavy ad saw good-looking representatives of the worlds of fire and ice compete in an epic, Tolkienesque game of hurling
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Analysis & FeaturesWall’s Magnum - Five Kisses
Magnum piles on the Gallic charm in this stylish ad for its new range of ice creams inspired by French patisserie
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Analysis & FeaturesCravendale - Cats with Thumbs part 2
Cravendale maintained steady growth this year, thanks in part to the second part of its endearingly silly Cats with Thumbs campaign
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Analysis & FeaturesComfort - Odour Defence
Comfort persists with its frankly disturbing patchwork characters, who in this ad show off the brand’s ‘odour defence technology’
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Analysis & FeaturesMüllerlight Greek - Centaurs
Two women on a Greek island debate the fat-free nature of Müllerlight Greek-style yoghurt
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Analysis & FeaturesLurpak - Good Proper Food
Lurpak seems to be channelling Conan the Barbarian in this brilliantly shot ad
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Analysis & FeaturesAirwaves - Horn
This advert, which jets around the world to a soundtrack provided by 2 Unlimited’s Europop techno hit No Limit, treads the line between camp fun and blatant stereotyping
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Analysis & FeaturesGalaxy - Chauffeur
Mars did a great job of capturing the style of a classic Audrey Hepburn movie (and Hepburn herself) in this ad
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Analysis & FeaturesBeechams Ultra All in One - Sherlock Holmes
Beechams’ Sherlock Holmes impersonator goes from being unable to smell a fart in a lift to sniffing out the culprit of a heinous crime in seconds
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Analysis & FeaturesSomersby - The Somersby Store
Somersby’s fantastic homage to Apple’s temples of consumerism was one of the standout ads of the year
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Analysis & FeaturesWispa Hot Chocolate - Frothy Beast
This is the sort of ad that could define a generation
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Analysis & FeaturesZeo - Zeo is here
Big on spectacle, this striking ad for new adult soft drink brand Zeo features a glamorous gal
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Analysis & FeaturesJohn West No Drain - The Clue is in the Name
Based on the concept that ‘the clue is in the name’, John West conjures up a colourful array of seafaring characters
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Analysis & FeaturesHeinz Beans - Little Brother
A slightly rose-tinted view of brotherly love - particularly compared with Warburtons’ 2013 offering…
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Analysis & FeaturesEvian - Baby & Me
We reckon Evian has topped its 2009 ad featuring roller-skating babies with this brilliant piece of work.
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Analysis & FeaturesDoritos Mariachi - Stay Another Day
A bit of nostalgia always delivers the goods at Christmas and the Doritos Mariachi band’s recreation of East 17’s only UK number one is no exception
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Analysis & FeaturesGuinness - Made of More
When it comes to advertising, Guinness has faltered somewhat in recent years…
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Analysis & FeaturesA Royal Warrant by George at Asda!
Asda wasted little time (and no money) switching its black George logo to the colour blue…
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Analysis & FeaturesCampaign of the Year: Bring Back a Brand
Unilever succumbed to consumer pressure and brought 1980s ice cream favourite Funny Feet back to the freezer aisle…