Pringles is launching a trio of healthier, non-HFSS multigrain flavours.
The crisps – Roast Chicken & Rosemary, BBQ Sauce, and Sour Cream & Chilli – are touted as a source of fibre and grains such as wheat and barley, but with less salt.
Kellogg’s said its food developers had tried many different recipes before settling on the final result, which used “more herbs and spices and natural flavours to replace some of the salt while keeping the same great taste of Pringles that people love” (rsp: £2).
It was “committed to developing foods that are better for people and provide more choice”, said Kellogg’s UK MD Chris Silcock. “Many adults want snack brands to offer healthier options but they still want them to taste great.”
The NPD comes on the back of a solid year for Pringles: the brand grew its sales by £8.2m (3.4%) over the 52 weeks to 29 January 2022 [NielsenIQ].
It’s the latest in a series of moves from the cereal giant designed to get its portfolio in order ahead of the coming clampdown on HFSS food and drink, including removing artificial colours from the core Pringles flavours.
It has also reformulated a swathe of its cereals to get them in shape for the clampdown, slashing the salt and sugar content of brands including Special K and Krave. Coco Pops, Corn Flakes and Rice Krispies have been non-HFSS for some time.
However, Kellogg’s also tried to take the government to court over the clampdown, arguing cereals should be exempt from restrictions on promotions in store because they were usually consumed with milk, which it said added to the nutritional value of a portion. It warned the court it could lose up to £113m in sales if the clampdown went ahead as planned. However its case was rejected by the High Court.
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