WEETABIX NO 1
Weetabix has displaced Kellogg's Corn Flakes as the UK's favourite breakfast cereal according to The Grocer's Top Product Survey 2002.
Figures from Information Resources, which compiles the data for the survey, show that annual sales of Weetabix increased 2.3% in 2002 to total £70m, while Kellogg's Sunshine' brand fell 1.5% to just below £69m.
However, Kellogg insisted its flagship brand was still 22.2% ahead of its rival by volume.
BAILEYS EXTENDED
Diageo is extending its Baileys coffee liqueur into a lower alcohol strength PPS format called Glide.
On trial now in on and off-trade outlets in the south east of England, Glide the brand's second brand extension after Baileys Minis launched in August 2002 is a 4% abv version of its sibling.
The newcomer is not designed to challenge Diageo's other PPS star Smirnoff Ice, according to the company.
Mars' New entrance
Masterfoods' Mars brand is to enter the biscuit arena with the arrival of a new Bisc & brand early this year.
The confectionery icon will be joined by Twix, M&M's and Bounty brands in a four-strong range of biscuit multipacks. Masterfoods looks set to back the newcomers with heavyweight support.
Gary and the giant
Walkers is set to relaunch the Smiths Salt & Shake crisps brand under its own banner, claiming the pack has been a "sleeping giant" for decades.
Plans include an improved product and new matt film packaging, as well as increasing a single pack weight to 30g. Marketing support will include a £1.5m TV ad campaign featuring brand ambassador Gary Lineker.
{{MARKETING - BRANDWATCH }}
Weetabix has displaced Kellogg's Corn Flakes as the UK's favourite breakfast cereal according to The Grocer's Top Product Survey 2002.
Figures from Information Resources, which compiles the data for the survey, show that annual sales of Weetabix increased 2.3% in 2002 to total £70m, while Kellogg's Sunshine' brand fell 1.5% to just below £69m.
However, Kellogg insisted its flagship brand was still 22.2% ahead of its rival by volume.
BAILEYS EXTENDED
Diageo is extending its Baileys coffee liqueur into a lower alcohol strength PPS format called Glide.
On trial now in on and off-trade outlets in the south east of England, Glide the brand's second brand extension after Baileys Minis launched in August 2002 is a 4% abv version of its sibling.
The newcomer is not designed to challenge Diageo's other PPS star Smirnoff Ice, according to the company.
Mars' New entrance
Masterfoods' Mars brand is to enter the biscuit arena with the arrival of a new Bisc & brand early this year.
The confectionery icon will be joined by Twix, M&M's and Bounty brands in a four-strong range of biscuit multipacks. Masterfoods looks set to back the newcomers with heavyweight support.
Gary and the giant
Walkers is set to relaunch the Smiths Salt & Shake crisps brand under its own banner, claiming the pack has been a "sleeping giant" for decades.
Plans include an improved product and new matt film packaging, as well as increasing a single pack weight to 30g. Marketing support will include a £1.5m TV ad campaign featuring brand ambassador Gary Lineker.
{{MARKETING - BRANDWATCH }}
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