Morrisons remains at the top of the fascia chart although Asda continues to close the gap, standing just two percentage points behind at number two. Tesco and Somerfield retain their positions from last week, while Safeway moves up the chart to number three, forcing Sainsbury down to number five. Alcoholic drinks again dominates the categories and, although its lead remains extensive, it has been reduced slightly from 18 to 15 percentage points. Floor stacks continue to be frequently used within the category, particularly for beers and lagers. The category is particularly supported by Stella Artois, Carlsberg and Budweiser, all of which appear in the brand chart. Soft drinks and household both move up the chart to positions two and three respectively. Floor stacks are also widely used in the soft drinks category while promotions are focused on gondola ends for the household category. The household category is supported by a variety of promotions on Comfort, Bold and Domestos,making particular use of gondola ends and side stacks. It is all change in the brand chart with five new entries this week. They include Fanta, Mars and Walkers which enters the chart in the top position. Coca-Cola has moved up to number two from number eight and makes good use of multibuy offers on gondola ends. Stella Artois has also climb ed ­ moving up from number four to number three and brings with it a multitude of price promotions. In the own label chart, only household remains stable at number three. Alcoholic drinks and culinary are both new entries while the cakes and biscuits category moves from number five to the top spot. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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