Each year, we bring you the lowdown on the biggest Christmas adverts across UK supermarkets and discounters, from teaser trailers to the creative stories behind each retailer’s ad. Watch all the latest festive ads below or choose from the drop-down menu above to explore individual campaigns.

To explore all the supermarkets’ Christmas ranges, click here. And to read the latest own-label news, insight and analysis, click here.

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All the supermarket Christmas adverts 2024