Continental biscuit manufacturer Bahlsen is about to bring out its first ever countline bar product called PiCKUP! It is made with two butter biscuits and a slab of continental milk chocolate sandwiched in between. Bahlsen claims the product is less crumbly than normal biscuits and the chocolate won't melt as easily, making it ideal to pitch at the snacking market. PiCKUP! comes in primary coloured foil packaging which Bahlsen hopes will give it good stand-out on shelf. It is launching exclusively into Sainsbury in April with national roll out later this year. Rsp: 99p for 5x 28g bars in a flow wrapped outer. {{MARKETING - P&P }}

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