Multi-brand marketing agency Brand Belief has kicked off the roadshow A Better Breakfast.

The event will visit large format Tesco and Sainsbury’s stores across London, the South and the Midlands for the next month, as well as London Waterloo and Victoria stations.

A team of breakfast chefs will be on hand to provide samples and advice, in an effort to reach the 45% of Brits who do not regularly eat breakfast. Supported by social media, the roadshow involves the brands Belvita, Debbie & Andrew’s, Jordans, Marmite, Meridian, PG Tips, The Collective and Up&Go.

A Better Breakfast is in its second year. Brand Belief also runs the midday equivalent It’s Lunchtime, which was held for the second time in September.

“Following last year’s highly successful inaugural event, we’re really delighted to be able to bring back A Better Breakfast this year but on a bigger and better basis and with an increased, and in line with current trends, healthier direction,” said Brand Belief MD Brian George.

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