Morrisons leaps to the top of the chart from fifth place, closely followed by Asda which moves up from fourth place to second and less than one percentage point stands between them. Tesco, Safeway and Sainsbury's all drop by two places.
Morrisons is strong on buy one get one free offers.
Walkers remains at number one in the brand chart for the second week with a variety of multibuy offers and price promotions featured on gondola ends.
For the third week new entries are prevalent and include Wall's, McVitie's, Knorr and Huggies. Nestlé, another new entry, comes in at number two while third place is held by Birds Eye which has dropped by one place.
Birds Eye focuses mainly on buy one get one free promotions and other multibuy offers.
Frozen moves up two places to number one in the category chart standing four percentage points ahead of health and beauty at number two.
The category is supported by the activity on Birds Eye and Wall's, both of which appear in the brand chart with additional support from Findus and Bernard Matthews.
Cakes and biscuits moves up by one place to number three and includes promotions on Jacobs, Mr Kipling and Foxes.
Snacks, which enters the chart at number four, clearly owes much of its success to Walkers and the promotions are highlighted using gondola end sitings.
In the own label brand chart cakes and biscuits and frozen both move up by one place to take numbers one and two respectively.
The remainder of the chart is taken over by new entries, with snacks being the highest new entry, coming in at number three.

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