Bravura Foods has won the UK distribution contract for organic and Fairtrade drinks brand Little Miracles.
The brand, which was previously managed by Euro Foods, has recently slashed sugar in its natural energy drinks and plans to extend into single shot bottles and snacking bars.
Having joined forces with Bravura, it has secured a deal to supply its white tea and cherry drink into 400 extra Tesco stores and is aiming for “deeper distribution” into the health food, speciality, grocer and café sectors, said Lisa Gawthorne, director at Bravura Foods
“The adult juice market is worth £44.9m [Kantar 52 w/e 13 August 2017] and with RTD tea enjoying 14.5% growth in this same period, we are delighted that Little Miracles will be relaunching their innovative range of drinks in this growing marketplace with Bravura Foods,” she added.
Inspired by Danish founder and CEO Frederik Senger’s travels through China, Little Miracles is a range of organic tea and fruit juice made with panax ginseng and açaí for a natural energy boost.
The drinks are made with no additives, preservatives or GM ingredients and contain less than 90 calories.
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