The fascia chart remains stable this week with Morrisons, Safeway, Tesco and Somerfield all maintaining the same position as last week. Morrisons continues to sit at the top of the chart and has increased its lead over Safeway, at number two, standing seven percentage points ahead. Sainsbury has moved up the chart from number five to third place forcing Asda down the chart. As Easter draws ever closer Cadbury's maintains its position at the top of the brand chart with Nestlé closing slightly at number two. Multibuy offers again dominate, with most stores featuring promotions of this nature. Mars enters the chart at number seven and, along with the confectionery lines, also features promotions on ice creams. There are five new entries in the chart this week, including McCain, Kellogg's and Birds Eye. McCain and Birds Eye both concentrate on price promotions and Kellogg's also makes good use of extra fill promotions on gondola ends. Stella Artois remains in third place in the brand chart with greater use being made of multibuy offers. Floor stacks continue to be used to increase the domination of the brand in store. Positions one and two in the category chart are the same as last week with alcoholic drinks on top followed by confectionery at number two. In addition to Stella Artois and Budweiser, which appear in the brand chart, the category is also supported by promotions on Murphy's, Guinness, Teacher's and Strongbow. The most common siting is on a gondola end, however floor stacks are still widely used. Frozen enters the chart at number three and is supported by the activity on McCain and Birds Eye. Household and soft drinks have both fallen by one position. Alcoholic drinks also dominate the own label chart, moving up from number two to number one. World Cuisine is a new entry this week coming in at number four. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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