Carlsberg don’t do haircuts but they now do shampoo – lending a grain of truth to the latest instalment of the beer brand’s long-running campaign, ‘If Carlsberg Did…’
The new ad, which debuts today (23 June) on digital and social media before running on TV until the end of September, depicts a man visiting a barber shop with a few unique selling points: a seat for his pet pooch, an in-house female RnB quartet, mirrors that look out onto Scandinavian fjords, razors that can reapply hair to the head, and of course, beer on tap.
Carlsberg’s new shampoo, conditioner and body lotion – launched last week - feature prominently in the background.
“We decided to bring the popular concept of ‘If Carlsberg Did’ back to screens and it has been met with incredible consumer engagement,” said David Scott, director of brands and insight at Carlsberg UK.
“The new series plays on everyday scenarios, such as supermarket shopping and getting a haircut. This, alongside the launch of the new grooming kit, has been developed to continue to drive brand awareness and trial, using situations our target market can identify with.”
Meanwhile, Carlsberg has kicked off a campaign for its Somersby cider by taking brand mascot Lord Somersby to UK festivals. A two-storey ‘manor house’ appeared at Download festival last week and will also visit Wireless and Reading later in the summer. Guests visiting the house will have the chance to listen to DJ sets and sample Somersby variants.
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