Cawston Press has benefited from soaring demand for natural fruit & veg-based drinks with a 9% increase in sales.
Sales grew £1.9m (8.6%) to £23.8m last year, with its pressed juice and sparkling canned drinks leading the charge, though all of its product categories were in growth, according to accounts filed at Companies House.
Functional lines such as its Brilliant Beetroot – recently expanded into an ambient ginger and beet shot format – performed particularly well.
The growth came despite what directors described as “challenging” trading conditions, with significant cost inflation and supply chain disruption at the beginning of the year. Not-from-concentrate apple and orange juice costs reached historically high levels in 2025.
Despite these headwinds, Cawston managed to grow its operating profit by 26.5% to £801k. The company took £751k in pre-tax profit.
Managing director Steve Kearns atributed the company’s growth to the “continued strength” of the Cawston Press brand, a “loyal customer base” and the company’s commitment to investment.
Last year’s sales bump came in part due to a 32% uplift in marketing sales – a drive that has continued into 2026, with Cawston signing a multi-year sponsorship deal with the England & Wales Cricket Board.
Cawston is now the official drinks break and soft drinks partner for the organisation, with advertising and sales in stadia, branded bottles and drinks holders for players in all England men’s and women’s international games, and the right to co-brand its products in the on and off-trade.
With Cawston now also the headline sponsor for the National Village Cup for 2026 and 2027, the brand has cemented itself firmly in English cricket from the grassroots right to the top.
“While the wider market remains challenging, with ongoing cost pressures and uncertainty, we’re continuing to focus on the areas we can control – investing in the brand and driving the relevance of our core range in a crowded drinks market,” said Kearns.
“We continue to deliver our promise and to meet consumer demand for simple, great-tasting drinks made with clean ingredients and no jiggery pokery.”
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