Kerry Foods is encouraging kids to play with their food with the latest launch under its Cheestrings brand: Cheestrings Spaghetti.
Aimed at the kids' lunchbox market, the new product is the shape and thickness of spaghetti but is made from 100% cheese.
Kerry is aiming for £7m in sales within the first full year of launch, and £16m by the end of year three.
Compared to more traditional sources of calcium, such as a block of cheese, Cheestrings Spaghetti would capture kids' imagination by making lunch more fun, said Kerry. Available next month, the line will be sold in packs of six individually wrapped 21g portions containing several strands of spaghetti (rsp: £2.29). The new line follows the launch of Cheestrings Shots last August. Total Cheestring sales stand at £46.9m [Nielsen 19 June 2010].
Aimed at the kids' lunchbox market, the new product is the shape and thickness of spaghetti but is made from 100% cheese.
Kerry is aiming for £7m in sales within the first full year of launch, and £16m by the end of year three.
Compared to more traditional sources of calcium, such as a block of cheese, Cheestrings Spaghetti would capture kids' imagination by making lunch more fun, said Kerry. Available next month, the line will be sold in packs of six individually wrapped 21g portions containing several strands of spaghetti (rsp: £2.29). The new line follows the launch of Cheestrings Shots last August. Total Cheestring sales stand at £46.9m [Nielsen 19 June 2010].
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