The latest Chicago Town Takeaway ad campaign claims its frozen pizzas are better than their real takeaway equivalents.
The campaign will feature the brand's Pepperoni Pile Up Tomato-sauce filled crust pizza, which is being advertised for the first time. Radio and consumer press ads will break on 3 April and run until mid-June as part of a £5m investment in the brand this year. Money-off coupons will also be offered to readers of The Sun and The Daily Mail.
"The ads will highlight research that indicated double the number of blind tasters preferred Chicago Town Takeaway to its nearest takeaway rival," said senior brand manager Lisa Stoneley.
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