Schwan’s is expanding its Chicago Town offering with the launch of a new snacking range.
Chicago Town Wraps are rolling out to freezers in Iceland filled with one of four flavours - chilli beef, fajita chicken, roast vegetable and ham & cheese - wrapped in a tortilla roll.
Microwaveable in two minutes, the £2.49 packs of two are aimed at cashing in on Britain’s snacking culture, particularly among time-starved consumers who were looking for a quick and convenient hot meal solution.
Janet McQuillan, UK brand manager for Chicago Town, said: “Longer working hours and hectic lifestyles mean that traditional main meals are giving way to smaller, more frequent snacking occasions.
“Chicago Town Wraps are unlike anything else in frozen and clearly address the growing consumer demand for a quality, fresh-tasting snack product which can be eaten whenever.”

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