Costcutter has opened its first pilot store featuring its refreshed fascia branding.
The new store, in the South Yorkshire village of Darfield, features the group’s new brand look and strapline ‘Shop the Way You Live’.
Owned by Costcutter retailers Ron and Yvonne Ford, the 2,800 sq ft new-build store applies sales-driving initiatives and shopper insights found in the Costcutter ‘Shopper First’ customer study.
“Unveiling the Shopper First programme was the most important announcement in our 30-year history and opening the first pilot store just three months later is a significant milestone,” said Costcutter group customer director Jenny Wilson.
“The all-new Costcutter brand and store design has been created to connect with shoppers, stand out from the crowd and transform the in-store experience and this new Costcutter store marks a step change in convenience retailing.”
All Costcutter group retailers, including Mace and Simply Fresh, were given detailed shopper profile information for their stores to drive sales growth as part of the programme.
“The new Costcutter brand is a really attractive and exciting proposition that will transform our ability to connect with shoppers and drive footfall into our store,” said Ron Ford.
“As a new build store, the shopper insights have been crucial and I am confident that we have created a store that will engage with the local community and deliver their everyday shopping needs.”
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