Desserts brand Gü has appointed Emma Vass as CEO, replacing Peter Utting, who is retiring.
After more than 35 years in the food and drink industry, and six years leading Gü, Utting has decided to retire from full-time work and will be stepping down as CEO.
Utting joined Gü in February 2019 and has led the company “through an amazing period of change and growth”.
Under his leadership, Gü was bought from Noble Foods by private equity firm Exponent in 2021, funding the installation of a second production line.
The brand has since expanded internationally and is now available in 10 countries. It achieved B Corp certification in late 2024.
Utting’s replacement Vass has nearly 25 years of experience in the food and drink industry.
She joins Gü from Ecotone, where she successfully developed a portfolio of brands, including Clipper Tea, Kallo stocks and rice cakes and Whole Earth peanut butter.
“We’d like to thank Pete for his successful leadership of Gü, over the last six years, and welcome Emma at this very exciting time,” said Exponent partner Simon Davidson.
“Gü delivered double-digit volumes growth last year, and with the significant investment now made in new capacity, the brand is strongly positioned to continue this growth under Emma’s leadership.”
Utting added: “Being part of Gü has been one of the highlights of my career. I’m so proud of what we’ve achieved together.
“Whilst I’ll miss the team and the business, I’m excited to see all the great things Gü will continue to accomplish.”
Vass said Gü was “a beautiful, innovative brand with potential to become one of the leading global indulgence brands”.
“I am delighted to have the opportunity to join the team and be part of the continued success,” she said.
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