An increase in activity in Safeway and Asda has reduced Morrisons lead for the second week running from 13 percentage points to eight. There are no changes in position in the chart this week, with Safeway and Asda remaining in positions two and three respectively. The increase in activity in Safeway is due in part to the alcoholic drinks category which has many promotions particularly on beers and lagers. In the category chart the top two positions remain the same, with alcoholic drinks at number one and soft drinks at number two. Alcoholic drinks has extended its lead to 20 percentage points and there are a multitude of offers, most specifically on beers and lagers, obviously focusing on World Cup and Jubilee celebrations. Floor stacks are most widely used, giving the whole category a dominant presence in-store. Aside from the five alcoholic drinks brands in the chart there is also activity on Boddingtons, Carlsberg and Fosters. Promotions on wines focus on gondola ends and featured brands include Banrock Station and Blossom Hill. In the brand chart Coca-Cola had been knocked off the top spot by Budweiser which has moved up from number three. Stella Artois climbs to third position from sixth position and three of the four new entries are alcoholic drinks brands, Carling, Guinness and Grolsch, with the remaining new entry being Walkers at number nine. The bottom half of the chart is competitive with less than one percentage point between sixth and tenth position. In the own label chart alcoholic drinks reclaims the number one spot from frozen which drops to number four. There are two new entries, with household and culinary coming in at numbers two and three respectively. Chilled has moved down the chart for the second consecutive week and stands at number five. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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