Toffee & popcorn is the latest variant from Mars in its Galaxy Duet range.
The new edition is being rolled out from this week, comprising two fingers of Galaxy chocolate - one filled with toffee sauce, the other featuring a combination of crunchy, salted toffee and popcorn pieces (rsp: 60p).
The newcomer would build on the “successful launch” last summer of the cookies & cream and caramel & shortcake variants, said trade communications manager Bep Dhaliwal.
Mars is backing the new flavour with a four-week, £600,000 push.
The launch of Duet helped the Galaxy brand generate 4% growth to £216m [Nielsen 52 w/e 3 October 2015].
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