Hartley’s has launched a line of sour jelly pots to appeal to “grown-up kids”.
Jelly Sours will debut with three flavours: Sour Strawberry, Sour Cherry and Sour Apple (rsp: 65p/125g).
They are made with real fruit juice, contain fewer than 100 calories and are HFSS-compliant.
The jellies have already rolled into Asda and will hit shelves in Tesco in May.
Billed as a “perfect everyday choice as a post-dinner pudding, lunchbox filler or afternoon snack”, the innovation was based on “ongoing consumer trends toward sweet and sour flavour combinations that more grown-up kids love”, said Hartley’s.
Hartley’s marketing & NPD director Ruth Snowdon Gough said the range had been developed “to bring something new and exciting to the category”.
“We know our current range of flavours is much-loved by younger children, but we wanted to create a range that enables the brand to appeal to a wider audience.”
Older children were “looking for more complex flavours that have playground appeal and Sours does exactly that” Snowdon Gough added.
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