Heinz is next week airing the first new TV advert for its Tomato Ketchup in five years.
Breaking in the UK on 1 October, and running until December, it features a series of ‘food moments’ that are made better by ketchup. The ad will run across Europe with variations for different markets - the bacon sandwich in the UK ad will become sauté potatoes in France.
It will highlight the 50% Less Sugars variety launched in September.
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