Trendy additions
Organic wine brand Terra Organica has been relaunched with a more modern look and new wines have been added. Brand owner Thierry's said it had taken inspiration from brands in other sectors.
Seasonal mix-up
Malibu and cranberry juice is being promoted as the perfect tipple this Christmas. Pernod Ricard, which owns the flavoured rum brand, is launching a £700,000 poster campaign to promote the drink to 18 to 24-year-olds.
Vodka's UK revamp
Finnish vodka Koskenkorva has been given a new look in a bid to take on markets such as the UK. The range of flavoured vodkas has a unique bottle-shape and labelling to show its agricultural heritage.
Organic wine brand Terra Organica has been relaunched with a more modern look and new wines have been added. Brand owner Thierry's said it had taken inspiration from brands in other sectors.
Seasonal mix-up
Malibu and cranberry juice is being promoted as the perfect tipple this Christmas. Pernod Ricard, which owns the flavoured rum brand, is launching a £700,000 poster campaign to promote the drink to 18 to 24-year-olds.
Vodka's UK revamp
Finnish vodka Koskenkorva has been given a new look in a bid to take on markets such as the UK. The range of flavoured vodkas has a unique bottle-shape and labelling to show its agricultural heritage.
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