The fascia chart continues to be dominated by Asda which again holds the number one spot. Safeway is closing the gap on Asda, however, rising to number two just five percentage points behind. The resurgence of Safeway has pushed Sainsbury down to number three while positions in the rest of the chart remain consistent. The Mother's Day theme continues with a strong presence in store for it's final week before the event on Sunday. Cadbury's has moved even further ahead of the field this week and is 11 percentage points ahead of Nestlé at number two. The Easter theme contributes to the success of these brands and activity increases as Easter draws ever closer. Cadbury's is also supported by activity on Mini Rolls while Nestlé benefits from activity in the cereals category where the focus is on price promotions and multibuy offers on gondola ends and off fixture displays. Four new brands make it to the chart this week including Heinz, Carling, McCain and Fairy. Heinz concentrates on price promotions using a combination of side stacks and gondola ends to increase it's presence in store. Stella Artois has moved from number seven to number five and the brand makes good use of price promotions along with good displays on floor stacks. In the category chart, as expected, confectionery remains at number one although the alcoholic drinks category continues at number two and now stands just two percentage points behind. The increase in activity on alcoholic drinks is due to the number of promotions on beers, lagers and ciders which have increased dramatically. Brands such as Strongbow, Tetley, Foster's and San Miguel have promotions, to name but a few. Positions one and two in the own label category chart remain the same with chilled at number one and household in second place. Frozen has climbed to number three. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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