Lyons Seafoods has teamed up with AB World Foods to launch a new range of co-branded prawn ready meal lines into the chilled seafood category.

Two variants - King Prawns with Sweet Chilli & Garlic and King Prawns with Spicy Szechuan - went into Sainsbury’s on Wednesday (13 February) in both Sainsbury’s supermarkets and Local stores.

Both products (290g) contain a portion of warm water prawns and a sachet of Blue Dragon sauce with full cooking instructions on the back.

Lyons is pitching the meals as a quick and easy evening meal for two. They are on an introductory offer of £3 at Sainsbury’s. The standard price will be £3.79.

Lyons first launched seafood meal kits in 2011 but pulled them last year. It developed the range after identifying many shoppers also bought oriental sauce when buying prawns, said UK head of marketing John Want.

Lyons was in discussions with AB Foods about the potential extension of its other world food brands, including Patak’s Indian sauces, into chilled seafood later in the year, Want added.

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