Morrisons is making rapid grocery delivery via aggregator app Uber Eats available from a further 400 stores in the coming days.
The supermarket has been working with Uber Eats for the past two years, offering delivery from its estate of Morrisons Daily convenience stores.
The extended partnership includes Morrisons’ larger format stores for the first time, meaning app users can order from tens of thousands of items, including everyday essentials, Market Street fresh produce and “must-have treats” from The Best range.
“We’re delighted to be offering customers another fast and convenient way to get Morrisons groceries delivered straight to their door by expanding our successful partnership with Uber,” said Charlotte Exell, Morrisons online director. “We’re committed to offering our customers great-value high-quality products, however they choose to shop with us.”
The expanded deal comes as Uber Eats released new data to show that the number of people who have placed a grocery order on Uber Eats in the UK has nearly doubled in the past two years.
“It is fantastic to be expanding our partnership with Morrisons to include their supermarkets for the first time,” said Alex Troughton, head of grocery & retail, Uber Eats, Europe, Middle East and Africa. “Building on this partnership means customers who use our platform will have even more choice when ordering with us, with delivery in as little as 20 minutes, all at the touch of a button.”
The move marks a ramping up of Morrisons’ immediacy offering in recent months. In August, the retailer extended its partnership with Deliveroo to cover 500 of its Morrisons Daily convenience stores, having been working with the aggregator app since 2020, offering the service from around 390 supermarkets.
Earlier this summer, Morrisons expanded its partnership with Just Eat to include more than 380 of its supermarkets, having already made its cafés and Morrisons Daily convenience stores available on the app.
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