Though Morrisons remains at the top of the chart this week its domination has become less pronounced with the gap between numbers one and two being reduced by half with less than nine percentage points separating the two positions. Tesco moves up for the second week running this week taking the number two slot while Safeway, Sainsbury's and Somerfield all remain in the same positions. Somerfield at number six is closing the gap at the bottom of the chart. Two brands move up the chart this week, Nestlé and Cadbury taking positions one and two respectively. Nestlé is most active in the cereals category predominantly using buy one get one free offers, while Cadbury is strong in cakes and biscuits with multibuy offers. There are four new entries in the brand chart, these being Heinz, Ribena, Robinson's and Kellogg's. Ribena makes good use of floor stacks in conjunction with buy one get one free offers. In the category chart Alcoholic Drinks is yet again at number one and Soft Drinks comes in at number two reducing the gap to 15 percentage points. Alcoholic Drinks is dominated by promotions on beers and lagers however promotions on wine have increased, the surge in activity is most noticeable in Asda. Rosemount, Stowells and Blue Nun are among the wine brands on promotion. Frozen moves up to the top of the own label category chart having previously been at number three. Household and World Cuisine are new entries this week at numbers three and five respectively. There is much closer competition between the categories than previously, with less than five percentage points between the top and the bottom of the chart in comparison to 17 percentage points last week. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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