Morrisons has started two separate TV advertising campaigns following its acquisition of Safeway. A new TV commercial for Safeway raises awareness of the price-cutting Morrisons has done since it took over.
The 40-second ad shows prices physically changing in a Safeway store.
A young boy, shopping in the store with his mother, watches in amazement.
The tagline is “enjoy the change”.
Poster, radio and national and regional press advertising support the commercial.
Specific price changes will be highlighted in 20-second variations.
A separate campaign for Morrisons continues the “more reasons to shop at Morrisons” message, with five thirty second commercials. ‘Reasons’ highlighted include the convenience of ‘Market Street Express’ for fresh deli products and the service provided by Morrisons fishmongers.
Morrisons marketing services director Michael Bates said: “Both campaigns offer appealing messages for existing customers, and persuasive reasons for new customers to enjoy the change.”
The 40-second ad shows prices physically changing in a Safeway store.
A young boy, shopping in the store with his mother, watches in amazement.
The tagline is “enjoy the change”.
Poster, radio and national and regional press advertising support the commercial.
Specific price changes will be highlighted in 20-second variations.
A separate campaign for Morrisons continues the “more reasons to shop at Morrisons” message, with five thirty second commercials. ‘Reasons’ highlighted include the convenience of ‘Market Street Express’ for fresh deli products and the service provided by Morrisons fishmongers.
Morrisons marketing services director Michael Bates said: “Both campaigns offer appealing messages for existing customers, and persuasive reasons for new customers to enjoy the change.”
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