Morrisons has pulled further ahead of the other retailers in the chart this week and now stands six percentage points ahead of Tesco which has moved up to number two.
Sainsbury has shown improvement, moving up from fifth place to number four while both Asda and Safeway have fallen by one place.
Morrisons is most active in the household category with a variety of offers on side stacks and gondola ends. Tesco is particularly active in the alcoholic drinks and frozen categories while Sainsbury maintains strong focus upon soft drinks.
The category chart is particularly stable this week with the top four positions remaining the same.
However, alcoholic drinks at number one has increased its lead to five percentage points. Competition remains fierce between frozen and household with less than one percentage point between them. Health and beauty comes in as a new entry at number five.
Nestlé £ontinues to dominate the brand chart and is the only brand to remain in the same position. Kellogg's and Heinz both move up the chart this week to take positions two and four respectively.
There are four new entries these being McVitie's, KP, Birds Eye and Persil. Birds Eye makes particular use of buy one get one free offers while Persil turns its focus on price promotions.
In the own label chart the top three remains the same as last week however household and alcoholic drinks have pulled slightly further ahead of frozen at number three.
Soft drinks has moved up from number five to number four using multibuy offers. Cakes and biscuits comes in as a new entry at number five.


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