Peperami is bringing back its Fanimal promotion - giving consumers the chance to win a shouting football mascot ahead of the World Cup.
Launching on 1 May, the push follows similar activity in 2006 and 2010, when sales of the brand rose 175% in May and June compared with April. The activity will appear on all products in the range and is part of a £3m brand spend in 2014.
Unilever last month announced it was selling the brand to US business Jack Link’s.
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