Posh baked beans brand Proper Beans is celebrating its first birthday with a brand overhaul including a name change.
The relaunched Masons Beans brand has been updated with improved recipes that contain no added sugar. A switch to a hot-fill production processes had increased the life of the chilled products from 10 to 25 days without changing the recipe, said the business.
As part of the revamp, a Real Tomato (rsp: £3.49) variant has been added to the line-up, taking it to five products.
Company founder Ben Mason, who was named one of The Grocer’s Top New Talent last year, said the name Masons Beans gave the brand a “stronger identity”.
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