Right Guard Xtreme fights sweat before it starts

Right Guard has revamped its Xtreme deodorants with a new formula it claims can tackle sweat before it starts.

Rolling out now, the male and female anti-perspirant products feature ‘sweat detect technology’ and a “more modern” look, said brand owner Henkel.

The formula could “recognise and anticipate sweat even before it starts” and represented the next generation in body care, said brand manager Yvonne Leischker. The Xtreme brand has grown 14.4% year on year [IRI 52 w/e 22 February 2014]. l Henkel has updated its Xtreme shower gels for men with the introduction of ‘anti-dry skin’ technology across the five-strong range.