Morrisons remains at the top of the chart for the second week although Asda, in second place, has closed the gap between them quite dramatically and stands just two percentage points behind. Activity in Asda is most strongly focused on price promotions on alcoholic drinks and multibuy offers on frozen. Safeway has moved up to number four, pushing Sainsbury back into fifth position. Tesco and Somerfield both remain in the same position as last week. In the category chart soft drinks claims the top spot forcing alcoholic drinks down to number two. Multibuy offers dominate the category, with gondola ends the preferred siting. However there are also multiple floor stacks in use. Frozen has increased in dominance but remains at number three. Bogofs are widely used in the category on gondola ends. Nestlé tops the brand chart, climbing from number five, and focuses on three main areas, cereals, confectionery and frozen. Heinz moves up from number eight to take second place with a wide variety of promotions. The bottom half of the chart is dominated by new entries of which there are four, including Birds Eye, Comfort, Pedigree and Pepsi. Both Comfort and Pepsi are favouring price promotions and make good use of gondola ends. Birds Eye has a mixture of promotion types, including extra fill offers, price promotions and multibuy offers. Pedigree has both Complete and the Pouch varieties on promotion in Morrisons and makes good use of a floor stack in Safeway for another price promotion, once again on Pouches. In the own label chart frozen surges ahead to take the top spot, standing almost eight percentage points ahead of chilled which enters the chart at number two. Alcoholic drinks and soft drinks are down the chart to numbers three and four respectively. World Cuisine comes in as a new entry. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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