Sainsbury’s has brought back its annual Nectar Count up to Christmas bonus loyalty points challenge.
Running from 9 October to 15 December, the gamification-based initiative will allow Sainsbury’s customers to collect up to 1,500 bonus Nectar loyalty points, by completing a total of five tasks via their Nectar app after they shop.
The loyalty points can then be redeemed while shopping in-store or online at Argos and Sainsbury’s, in addition to any points accrued as a result of a customer’s typical basket shop.
“Returning for another year, our hugely popular Count up to Christmas challenge offers customers another way to collect even more Nectar points when shopping with Sainsbury’s,” said Alex Naisby, director of CRM & loyalty at Sainsbury’s.
“Whether you like to save them up for a seasonal treat or put them towards your weekly shop, we hope that our customers enjoy getting in the festive spirit with us in the run-up to Christmas.”
Gamification has become an increasingly prominent feature of Sainsbury’s Nectar loyalty app, with the supermarket running regular seasonal points drives ahead of Christmas.
Sainsbury’s 2023 Christmas sales were boosted significantly by the rollout of Nectar Prices and its investment in premium Taste the Difference lines. Both are set to form a central part of Sainsbury’s strategy this Christmas, as the supermarket looks to build on momentum.
The count follows the launch of Sainsbury’s seasonal food, clothing and GM lines earlier this month. Sainsbury’s has brought forward the launch of some Christmas lines slightly this year, with the full range set to roll into shops after Halloween and Diwali at the end of October.
It also kicked off its seasonal recruitment drive this week, and is on the hunt for 20,000 store workers, drivers and warehouse workers across the Sainsbury’s and Argos supply chain.
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