Tahira Foods has significantly expanded the range of halal foods its sells in Asda.
The Wembley supplier, which claims to be Europe's largest halal provider, has expanded the frozen meats it supplies to Asda to include whole chicken, chicken burgers, lamb burgers, nuggets, frankfurters, kofta kebabs, falafel, doner kebab and meatballs. The precise ranges will vary depending on local demand.
"Today, more and more Muslims want to buy halal products when they do their one-stop shop and a comprehensive selection of frozen meats is an important step towards meeting this need," said account manager Faiza Akmal.
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