The Food Doctor, William Jackson Food Group’s ‘positive nutrition’ brand, is tapping the gut health trend with the launch of high-fibre Super Snacks.
Rolling this week into Tesco, the four-strong, roasted Super Snacks range (rsp: £3/120g) was aimed at shoppers wanting to “improve their fibre intake” said WJFG.
Mexican Chilli Bean Mix, Masala & Sweet Chilli Mix, Rosemary & Sea Salt Mix, and Chilli, Coriander & Harissa Mix contain the likes of peanuts, pumpkin seeds, walnuts and chickpeas.
Each 100g provides 10.4g to 13.g of fibre, 24.8g to 40.8g of protein, and 532kcals to 696kcals.
The Food Doctor was “on a mission to make eating well easier for people by unlocking the mighty powers of everyday foods such as nuts and seeds” said the brand’s MD, David Balmer.
“Government guidelines say we should be having 30g of fibre each day to maintain good health, and for us it’s about making it easier for people to add more fibre to their diet to achieve this daily target.”
Super Snacks is the latest of a glut of gut-friendly NPD rolling into grocery this year, following such launches as Kombucha Beer from Will Chase’s Willy’s brand, The Collective’s Super Yoghurt for children, and cold-pressed Purpose Bars from startup Purpose Foods.
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