Morrisons sits at the top of the fascia chart but again it's lead has been reduced as Asda moves up into second position followed by Sainsbury which comes in at number three. Tesco and Safeway have both moved down the chart, although there are fewer than two percentage points separating positions three and five. Alcoholic drinks continues its dramatic domination in the category chart and stands more than 18 percentage points ahead of frozen at number two. The category is particularly strong in Morrisons with a multitude of floor stacks in store. A wide variety of lagers and beers is on promotion, including Stones Bitter, Carlsberg and Heineken, aside from those appearing in the brand chart. Though price promotions dominate within the category, there are also buy one get one free offers. Frozen moves up the chart this week to number two and is supported by the activity on Young's, Birds Eye and Wall's. Household is a new entry in the chart at number four and the category is performing particularly well in Asda and Safeway. Nestlé remains in the top spot on the brand chart with Carling, which last week jointly held the number one spot, slipping to number two. There are three new entries this week including Heinz and Sharwood's. Both brands focus heavily on multibuy offers on gondola ends with Heinz also using side stacks. Sharwood's uses off fixture displays. In the own label chart meat remains the top category but is far less dominant than last week. There are fewer than five percentage points separating the top and bottom of the own label chart and fewer than two between chilled at number two and cakes and biscuits at number five. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

Topics