French yogurt producer Carbon Blanc plans a major relaunch of the Chambourcy yogurt brand in the UK within the next six to 12 months, according to Rosemary Bruno, part of Carbon Blanc's international development team.
Bruno said that since buying Chambourcy from Nestlé two and half years ago, Carbon Blanc had concentrated on restructuring the brand in France and was now nearly ready to relaunch it in the UK. "We can't be specific on timescales, but it will be this year, sooner rather than later. The brand has been absent from the UK for two years."
Bruno said the relaunch would most likely include Chambourcy's organic yogurt and fruit juice ranges.
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