Unilever has refreshed and extended its premium range of fragranced conditioners.
Comfort Exhilarations has been given a new look, while Blushing Poppy & Peach and Vanilla & Gold Iris variants (rsp: £2.15/750ml and £3.30/1.2l) have joined the line-up.
The changes - to be supported with a £2m marketing push - would encourage consumers to trade up, said Comfort marketing manager Mairead Greensmith.
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