Vanish is aiming to bring new users to the stain remover market with a product it claims works in 30 seconds.
Vanish Gold Oxi Action rolls out to Tesco in gel and powder next week and other retailers from January. It can remove red wine, gravy or make-up stains “in front of consumers’ eyes”, according to Reckitt Benckiser.
The company hopes the product can further boost the market, which it said had returned to 1.3% value growth after two years of decline.
