Wessanen UK’s Whole Earth brand has expanded its spreads portfolio with the launch of Hi-Oleic peanut butter. It is made from hi-oleic peanuts, which are richer in monounsaturated fat than regular peanuts, making them high in unsaturated fat and low in saturated fat.
The crunchy, sugar-free NPD (rsp: £2.68/340g) is aimed at consumers who are mindful of their cholesterol levels and has been approved by cholesterol awareness charity Heart UK.
“Every jar of Hi-Oleic peanut butter is guaranteed to be packed with at least 70% ‘good’ fat,” said Adele Ward, Whole Earth brand controller at Wessanen. “We’re confident this promise will appeal to many shoppers, and we’re proud to receive approval from Heart UK.”
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