Yorkshire Provender is relaunching its meal pots range just three months after axing the products.
The business rolled out meal pots a year ago under sub-brand Incredibles, but is now relaunching them under the main Yorkshire Provender label in a bid to give them greater traction and reach.
The new SKUs come in a smaller 300g format and three variants: chicken & wild rice with linseed & chia; Mediterranean vegetable & halloumi; and Moroccan chicken & butternut squash with goji berries (rsp: £3.29/300g).
The range launches exclusively in Waitrose this month and Yorkshire Provender plans to expand it with new lines including a fish recipe.
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