Rapid grocer Gorillas has launched two new own-label ranges: Gorillas Premium and Gorillas Daily.
The new ranges will be available on the Gorillas app in the UK, Germany, France and the Netherlands from today.
Gorillas Daily features “high-quality products for everyday grocery needs at fair prices” and includes bread spreads, cold meat cuts, cheeses, fruit juices and a variety of pasta sauces, such as pesto and truffle cream sauce.
Gorillas Premium includes products “customers can enjoy as a special treat or their daily luxury” the quick commerce brand said, including a variety of fresh pasta such as ravioli with truffle, ravioli with spinach and ricotta, gnocchi, tagliatelle and spaghetti. Cookies and roasted nuts also feature in the range.
The development of the ranges were guided by the company’s “deep and data-driven knowledge of customer preferences” the instant needs player explained.
“With over 16 million orders delivered globally, Gorillas knows exactly what its customers look for when shopping for groceries,” a spokeswoman said.
“For their production, Gorillas has gone the extra mile to select partners that share the same environmental and social responsibility values,” she added.
The proprietary private label brands were first announced in June. They follow the launches of own-label coffee range Hot Damn, which includes beans, coffee grounds, home-recyclable pods, and an oat drink; and two craft beers under the label Start-up Beer.
Gorillas is not the first rapid grocer to launch a private label offering. In January, rival Gopuff launched its Basically brand, the first product being bottled water, which will be followed by cleaning products, batteries, paper products, cutlery and food storage. It later launched another private label – Basically, Amazing – featuring a line of snacks including pretzels, nuts, trail mix, popcorn and snack mix.
Jiffy – now a software company following a major pivot in May – in September launched an own-label range of fresh produce, in what it said it believed was a first for the rapid convenience sector.
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