How Coca-Cola stays relevant and continues to grow

Soft drinks have proven their resilience over the last few years and continue to grow^₁. There are undoubtedly more challenges ahead – most notably around HFSS legislation and the need to remain focussed on sustainability – but with change comes opportunity. Find out how the Coca-Cola range – which includes Coca-Cola Zero Sugar the fastest growing major cola brand in GB^₂ – is responding to and preparing for what lies ahead, while continuing to deliver growth, bring excitement to the category and recruit new shoppers.

[1] Nielsen Total GB incl. dis MAT val WE 260322

[2] Nielsen Total GB incl. dis MAT val WE 260322