Tesco is tapping in to the market for Diwali products for the first time, with a dedicated range celebrating the Hindu festival of lights. Included in the range are Indian twists of classic British treats, such as chai-spiced fudge.
Inspired by traditional Indian sweets, known as mithai, the range rolled out from early September and features a mix of sharing platters, cupcakes and sweet treats. With products starting at 70p, the range is the first of its kind for the retailer
Tesco Finest Spiced Almonds & Filled Medjool Date Sharing Platter
Rsp: £9
Among the first in the range is a platter of what Tesco describes as succulent Medjool dates hand-filled with marzipan and chopped pistachios. They’re served alongside a selection of crunchy almonds infused with Cinnamon & Coconut, Maple & Chilli and Honey & Dried Rose Petals.
Chai-Spiced Fudge
Rsp: £2.50
The retailer has brought this “sweet and flavoursome” handmade fudge to stores for a limited time. It’s inspired by traditional barfi, a dense milk-based sweet popular in India.
Chocolate & Pistachio Fudge
Rsp: £2.50
Another barfi-inspired treat, hand-made with a double-layered fudge. Tesco describes it as ”rich and nutty”.
Coconut Ice with a hint of Cardamom
Rsp: £2.50
The retailer has unveiled this “melt-in-the-mouth” coconut ice, a traditional Diwali treat. The retailer is looking to make celebrations more convenient by providing these ”sweet and fragrant” bite-sized pieces ready made.
Chocolate Diwali Cupcakes
Rsp: £3
Featuring candles on icing, these “rich and indulgent” chocolate sponge cupcakes are topped a vanilla frosting and made to a vegan recipe.
Raspberry Diwali Cupcakes
Rsp: £3
Pink and purple are traditional colours associated with Diwali. These vanilla sponge cupcakes with a hidden raspberry centre are also vegan.
Diwali Milk Chocolate Lollies
Rsp: 90p
Note the floral patterned packaging with designs evoking mandalas. The solid chocolate lollies are made with milk chocolate.
Diwali Milk Chocolate Coins
Rsp: 70p
Forget chocolate coins at Christmas, the retailer has brought this treat to a new audience with a Diwali rebrand. It assures the coins are made from silky and smooth milk chocolate.
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